What are the examples of Event Manager from Business perspective?

What are the examples of Event Manager from Business perspective?

From a business perspective, for example, suppose a client wants to capture the data of users who use specific keywords. You can configure an event to store the data of all users. However, you will need to create a Business Rule (BR) to specify the conditions under which the data should be saved.

Where will that data be stored? Will it be visible on Event analytics module?

Hi @simran.sachdeva, the data of all the events is stored in the database. You just need to create a schema for the data. And some if the information from that data will be visible on Event Analytics.